Roman Lyashenko

“I didn’t trust realtors. And that’s my main advantage as an expert.”

My career began with a distrust of the very field in which I now work.

Before real estate, I had built a career in “serious” sectors: I sold software for lawyers and accountants, and later worked with advertising in a major financial media outlet. From this experience, the work of realtors seemed to me to be a lot of manipulation.

The turning point came when I became a customer myself. When I moved to Georgia, I encountered a chaotic market: agents did not return my calls, offered knowingly overvalued properties and did not seek to solve my problem. My inner sceptic was only strengthened in his opinion. It was then that I realised that in order to get an honest service, I had to understand everything myself. This challenge is what led me into the profession.

My method was born out of this experience.

• I look at the transaction as an investor, not a seller. My past experience in B2B has taught me the most important thing: a product is only valuable if the client benefits. I am transferring this principle to property. My task is not to inspire you to buy, but to give you an analysis that will help you make the right decision.

• I’m not just parsing the numbers, but also the psychology of the market. I’ve seen people driven by greed buy into stories about 50% returns and then fail to sell their “successful investments”. That’s why I often talk about risks and psychological traps in my articles, not just opportunities.

• I’m not afraid to say “I don’t know” or “that’s a bad idea.” 90% of our cancelled trades are just those cases when client’s expectations do not match the market reality. Long-term reputation is more important to me than a one-off commission.

What to expect from my materials?

I don’t write promotional texts for sites. I write for people who, like I once did, want to make sense of a complex and sometimes unfriendly market. You’ll get clear data-driven analysis, deconstruction of myths and an honest, unvarnished look at things.

My goal is that after reading my articles you won’t have more questions, but more understanding and confidence to make your own decision.